Here is the write up about elmrep in the Punchline business magazine..
“We have a lot of customers who have been with us for a long, long time and that was one of the main reasons why I took over the business. It felt like the right way to go.”
He explained: “There are very few independent local photocopier businesses like ours left. Service is paramount, it is key to our business and that is our bread and butter.
“I personally go out to see our customers and the buck stops with me. A lot of our customers have been with us for the entire 30 years that Elmrep has been running.”
The company has two divisions, Odd-Copy Ltd and Elmrep. Odd-Copy Ltd caters for low-volume users or company departments on a simple 12-month all inclusive package from £20 a month for black and white prints and £30 for colour. Elmrep serves the bigger volume users. It provides a Managed Print Service which can help a customer reduce document printing costs, ease administration burdens, reduce waste and energy consumption while increasing reliability
Lee and his staff can often sort out any issue swiftly over the phone or via the internet as their Customers machines automatically email Elmrep with their faults and toner requests!
He said: “We have a fleet of specially equipped vehicles and our engineers can get to a customer’s premises very quickly along with parts required to fix it, first time.”
The company’s service revenue together with new installations has tripled in the three years since Lee took over Elmrep. Customers range from back-bedroom businesses to some of our most successful Gloucestershire businesses like Gillman’s, SK Cooling & Heating, Bennetts Coaches and Griffith Clarke Accountants to name but a few. The company has had a long and successful relationship with Sharp over 30 years and only uses genuine Sharp consumables. All of the colour machines installed by Elmrep are defaulted to black and white printing giving big savings. The customers have the choice of switching to colour print out should it be required.
Elmrep has customers all over the UK as its reputation has spread beyond Gloucestershire. However, it remains very much a county-based business where its reputation for a quick response is well established. Lee said: “We pride ourselves that we know all our customers by name, not as a number. There are many faceless corporations out there buying up independent dealerships so in a way we are something of a dying breed. “Our whole business is based on providing the best service we can give. That is how we have kept customers for many years and why we are looking to the future with confidence” For more details visit www.elmrep.co.uk or call 01452 300959
Twenty one years after he joined Elmrep as a trainee in his teens, Lee Summers now owns the business he has helped to build.
And the company which supplies photocopiers, printers and scanners is proudly independent in a sector where the big corporates have muscled in.
Lee, aged 37, has spent 21 years at Elmrep and knows the business inside out. Now he is Managing Director of Elmrep which is situated in Eastern Avenue, Gloucester and taking the business forward.
He recalled how he first joined Elmrep. “I was 16 and on a YTS course in Gloucester. I was asked what I wanted to do and said I would like to get into sales.
“Elmrep had a sales admin role available and I joined in 1993 as a spotty teenager on £30 a week as a Sales Trainee. In those days I had to knock on doors and do it on foot because I did not have a car.” But through hardwork and determination Lee soon rose through the company ranks. In 1996 the company bought an exhibition unit and he became exhibition manager visiting various shows. He progressed to manage the business. When the previous owner decided to sell the company in 2011 Lee agreed to buy it.
Earlier this year he purchased the site and since then has invested heavily in the business, both in new technology and software as well as the site infrastructure. He stripped the building bare and it underwent a major re- fit, including landscaping outside and a new showroom. “Everything we have done in our refit has involved local firms, or our customers, because I believe in supporting local businesses 100 per cent,” said Lee. And with 50,000 cars a day going past the site and 100,000 transactions a week at the neighbouring Tesco, Elmrep is well placed to attract customers.
Lee said: “I feel a great sense of achievement that I now own the Company and the support from our customers, some who have known me since I was 16, has been fantastic. They are so pleased that the spotty teenager back then has come through the ranks and the service they are getting now is just as good, if not even better than before.